Hasbro World of Love dolls

Do you remember World of Love fashion dolls? Hasbro introduced this doll line in 1971 during the Mod Barbie era. Hasbro touted World of Love dolls as "She's what's happening. She's today's American teenager and she's part of the World of Love." These dolls have a hippie vibe and are aptly named for the era - Love, Peace, Soul and Flower! They had a catchy TV commercial where the little girls say they want to be like the Love teenage dolls and rap "I got Love, I got Flower, I got Peace, I got Soul!"

Each doll wears a colorful outfit to match their colorful world. These 9” dolls have rooted hair and eyelashes, a twistable waist and bendable legs. Two new dolls were added to the collection, Music #4420, and a male doll named Adam #4425. Every doll needs her Ken! Or another Barbie. No judgment here. :) Word is that Adam was named after one of the doll designer's sons.

Love #4400 is a blonde while Flower #4410 is a redhead. Peace #4405, Soul #4415, Music #4420 and Adam #4425 all don jet black hair. The first issue World of Love dolls came in cardboard boxes with lids. The second issue came in wider cardboard boxes with cellophane around them. All of the Love dolls have “MADE IN HONG KONG” marked on their back and “HASBRO/U.S. PAT PEND” on their lower body.

The Deluxe dolls were introduced in 1972. The dolls didn't change but each came wearing a personal t-shirt with her face imprinted on the front, along with an extra outfit. There's Deluxe Love #4402, Deluxe Peace #4407, Deluxe Flower #4412, Deluxe Soul #4417 and Deluxe Music #4422. Also in 1972, there was a 2nd edition Love doll wearing a different fashion. She remained product #4400. There wasn't a Deluxe version of Adam.

The World of Love dolls have a few playsets like Love's Favorite Places #4445, a carrying case, fashions and a Beauty Salon and Wig Set (their version of Barbie's styling head).

Check out the slideshow below with images of Love's Favorite Places; a super-cool fold-out "house" that has a disco, record shop and boutique! Thank you to Cindy and Rex Butler for sharing these images with me. I had never seen this house before and Cindy is lucky enough to have one she saved from childhood.

The dolls were also sold in Europe under the name of Miss Matchbox Disco Girls, who also produced Matchbox cars. The Disco Girls are blonde Britt, brunette Tia, redhead Dee and African American Domino along with Tony.

The Beautiful Hair Bonnie Breck doll promoted Breck shampoo in 1971. Miss Breck is made from the same mold as the Wolrd of Love dolls. Her dress uses the same material as Flower's dress but it's a different prairie style. “2/HONG KONG” is marked on her back and “HASBRO/U.S. PAT PEND” on her lower body.

Hasbro had another line of dolls that debuted in 1972 called Leggy dolls. These long-legged, super-skinny 10” vinyl dolls include red-haired Kate, brunette Nan, African-American Sue and blonde Jill. They are marked “1972/HASBRO/HONG KONG” on their lower body.

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References:
http://plaidstallions.com/hasbro/love.html

#WorldOfLoveDolls #WorldOfLove #PeaceDoll #LoveDoll #MusicDoll #FlowerDoll #HasbroDolls #HasbroWorldOfLove #DollCollecting #70sDolls

Love's Favorite Places "house" (all images provided by collector Cindy Butler)

Outside of Love's Favorite Places fold-out "house"

Love's Favorite Places Boutique

Love's Favorite Places Disco

Love's Favorite Places Record Shop

World of Love dolls Flower

World of Love dolls Soul

World of Love dolls Peace

World of Love, doll named Love

Promo booklet that shows Love's Favorite Places, carrying case and styling head

Peace, Love, Soul, Music and Flower (l to r)

Hasbro World of Love doll named Music. She is the 5th doll in the collection.

World of Love Doll named Music. Hasbro produced a line of dolls called World of Love in 1971 - 1972. She is the 5th doll added to the collection.

1971 World of Love doll named Beautiful Hair Bonnie Breck

Hasbro 2nd edition World of Love doll, Love #4400 in 1972; same doll, different outfit.

19 Comments

Esther - 5 years ago

So happy to finally have found the name of the Barbielike doll I got from my aunt in the 70's :) I had no idea what brand it was; I got the Souldoll and build complete a Science Fiction space station in our attic for her; she had a helmet I made from a easteregg package.She was my very first fashiondoll.

Lynne - 5 years ago

So happy to help, Esther! World of Love dolls aren't as easy to identify since they were only produced from 1971 - 1973. As a little girl, I had Love, Soul and Peace. They were in a band and would play for my Barbies lol!

Carmen - 4 years ago

Can you send me a link where I can purchase? I need a trustworthy seller

Lynne - 4 years ago

Hi Carmen. I’ve purchased the majority of my dolls on eBay. I recommend reviewing seller ratings. Good luck and Happy New Year!

Rex Butler - 1 year ago

Do you have any information on the World of Love dollhouse? My wife has one and I cannot find another online.

Lynne - 1 year ago

Hi Rex. I'm not familiar with a World of Love dollhouse. I know they had a carrying case, though. I saw a few on eBay. If you find a photo of the house, please share!

I may have incorrectly described it as a dollhouse. It may, as you suggest, just be a carrying case.

WOAH!!! I’ve never seen this vinyl fold out World of Love doll boutique and record shop before!! It is soooooo cool! I’m wondering if it was a prototype that never made it to market? I can’t find it online anywhere. Let me know if you’re interested in selling it. It reminds me of my aunt’s early 70s macrame shop in the hippie area of town!

Celeste - 1 year ago

Love's favorite Places was not a prototype. I had one when I was a child. I think it may be at Mom's house.

Celeste - you are correct! I didn't say Love's Favorite Places was a prototype. Am I missing something??

OOPS! Sorry, Celeste. I see I asked that question in an above comment. Thank you for clarifying!!

Rhonda - 1 year ago

in this loves favorite places dollhouse. There is two dolls, who is the doll on the left because when I was little, I remember that being Adam, I’ve not seen the Adam doll with molded hair until recently. Is this an another version of Adam, or is this a version of the Doll sold in another country ?

Hiya Rhonda! Excellent catch. I didn't notice the blond Adam in that photo. I've never seen a blond version either and couldn't find one online. My guess is he was produced in another country or is a prototype.

Chelly Wood - 4 months ago

Loved your article! I'm posting some doll clothes patterns on my website for sewing outfits for the World of Love dolls. I will be mentioning your article with a link to it. The article will post tomorrow morning. I hope that's okay.

Lynne - 4 months ago

Thanks, Chelly! I appreciate the link. I can mention your site in my article too, if you like. Just let me know your web URL.

Ellen Irion - 2 months ago

Would love to know more about the World of Love dolls! I have quite a few.

Ej - 1 month ago

I am trying to find pictures of the World of Love Beauty Salon and the wigs and accessories that came with it, could you help me? Would love to see some images. Thank you muchly.

Lynne - 1 month ago

That's a great ask, EJ! I pored through my collection of 70s dolls books and couldn't find anything. I asked Chat GPT and it referred me back to my website, lol! I did find a pic of Love's Beauty Salon and Wig Shop on a Love pamphlet I have so I took a shot of it and posted it to the article (see the slideshow section, it's the last image). I searched eBay too, even looked at sold items and found nothing. Apparently, it's rare.

P.S. I reached out to Hasbro to try and get some answers. You've piqued my curiosity!

Hasbro introduced this doll line in 1971. These dolls have a hippie vibe and are aptly named for the era - Love, Peace, Soul and Flower!

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Hasbro World of Love dolls

Hasbro introduced this doll line in 1971. These dolls have ​a hippie vibe and are aptly named for the era - Love​, Peace, Soul and Flower!

Hasbro introduced this doll line in 1971. These dolls have a hippie vibe and are aptly named for the era - Love, Peace, Soul and Flower!