A peek into my collection!
Ultimate Guide to Mod Barbie Dolls (1967–1972): A collector’s guide to the Mod era of Barbie—featuring doll identification, history and vintage inspiration. Welcome to ModBarbies.com, a dedicated resource for collectors and fans of the Mod era of Barbie. Explore detailed guides, vintage photos, doll histories and collecting tips to help you identify and appreciate these iconic dolls.
Hi Dolls!
I'm Lynne, a lifelong Barbie fan who grew up during Barbie's Mod era (1967–1972). Like many collectors, I never outgrew my love of dolls. In 2009, I rediscovered Barbie and began collecting, and what started as a fun hobby quickly grew into a true passion. In 2014, I launched ModBarbies.com to share my collection, my love of the Mod era, and the fascinating history behind these iconic dolls.
My goal is to document the dolls, fashions, accessories, and history of the Mod era and other beloved 1970s dolls, giving collectors one trustworthy resource to learn, identify, and celebrate these wonderful pieces of Barbie history.
My favorite dolls are from the colorful and creative Mod era, which introduced unforgettable favorites like Twist 'n Turn Barbie, Talking Barbie and Growin' Pretty Hair Barbie. My absolute favorite is Live Action Barbie (often nicknamed "Woodstock Barbie") because she reminds me so much of my mom—the quintessential hippie! Every time I see her, she brings back wonderful memories of growing up in the late '60s and early '70s.
Beyond Barbie, I also collect other groovy 1970s favorites, including Dawn dolls, World of Love and the Sunshine Family. Throughout this site you'll find doll history, identification guides, collecting tips, vintage photos, and plenty of nostalgia. Whether you're a lifelong collector or just discovering these amazing dolls, I hope you'll find something to inspire you.
Thanks for stopping by, and be sure to check out my Pinterest boards for even more Mod Barbie fun! And below are some old family photos!
Featured Sections:
Blog posts: Read doll stories, histories, and my take
Photo Gallery: Explore Mod dolls and fashions
Collecting: Insights on collecting Barbies
History: Barbie's geneology
About: The story behind ModBarbies.com
Reader favorite blog posts:
One of my favorite YouTube creators is @BeautyInsideABox. He has a wealth of knowledge about dolls and is really funny, too! This video is about the Dolls of the 70s. It covers many of the dolls I discuss in my blog. Check him out!
Barbie in the 1960s ~ a fashion revolution
If you’re looking to start (or grow) your collection, you can browse Mod Barbie dolls on eBay here: ebay.us/zgmOF5
What's on your reading list? I highly recommend The Griffin Sisters' Greatest Hits by one of my fav authors, Jennifer Weiner, narrated by Dakota Fanning. Audible has soooo many available titles! Find your next book at: amzn.to/3RHmYN0
Check out my storefront on Amazon!
Barbie Core fashion & makeup: amzn.to/496SJaY
Barbie reference books: amzn.to/3P3sewe
Barbie movie dolls and toys: amzn.to/4cMYpJH
Storefront: amazon.com/shop/influencer-e50a405a!
*As an Amazon Influencer, I earn a small commission from qualifying purchases.
The Mod era of Barbie dolls (1967–1972) introduced some of the most iconic and collectible designs in Barbie history. From Twist ‘n Turn Barbie to friends and family like P.J., Christie and Skipper, these vintage dolls remain favorites among collectors. This site provides resources for identifying dolls, learning their history and exploring the fashion and culture of the era.