1970 Dawn Doll wearing #813 Blue Pouf from author's collection
If you enjoyed playing with Mod Barbies as a little girl, you probably remember the tiny doll stars of the early '70s, Topper's Dawn dolls! Topper Toys released Dawn dolls in March 1970. Compared to Barbie, these dolls were much smaller at 6 1/2" tall. Like Barbies of that era, they had rooted hair and rooted eyelashes. Three friends of Dawn were also released in 1970 - her girl squad Angie, Glori and Dale. Dawn and her besties were glamorous fashion model dolls with the most beautiful fashions. The initial line included 44 groovy outfits. The (anything but!) basic Dawn was a blonde-haired, blue-eyed doll with straight, waist-length hair parted in the middle. Her eyes glance to the left but there are some variations including brown-eyed Dawn dolls, side-parted hair, strawberry blonde hair and eyes looking forward or towards the right.
Dawn's friend, brown-eyed girlAngie, also had waist-length straight hair but in a dark brown shade. Another friend, Glori, is most commonly a redhead with straight, waist-length hair and cute bangs. Some Glori dolls have side-parted straight, waist-length hair without bangs and others have side-parted curly or wavy hair. Other Glori variations have blue eyes or no bangs. Dale is a groovy African-American doll with brown eyes and a black bubble cut hairdo, very popular in that era. Dale variations include many different eye colors and different lip colors. My favorite Dale has the rare green eyes, so pretty!
The second wave of Dawn dolls in 1971 included three men: Gary, Ron and Van, plus Jessica the flight attendant and Longlocks with, you guessed it, long hair! Jessica had short side-parted blonde hair and Longlocks showed off her extra-long auburn center-parted hair that went below her waist.
Also in 1971, the Head to Toe Dawn dolls were introduced. These cuties had a short bubble cut hairstyle with bangs and came with wigs; a floor-length fall, a sausage-curled ponytail, and a long braid. Head to Toe dolls became so popular that in the following year, 1972, Head to Toe Angie and Head to Toe Longlocks were introduced. These dolls were inspired by Crissy and Velvet dolls who had hair that "grew" from the tops of their heads. I had Crissy and loved playing with her hair!
The Dancing Dawn dolls were a hit in 1971. You could move their arm and the doll's head and waist would twist, appearing to dance. Almost every fashion on a Dancing Doll is trimmed with fringe or a chain that would swing while she danced. Dancing Dawn dolls included Dawn, Angie, Glori, Dale, Longlocks and Jessica. Dawn's Dance Party set featured Fancy Feet Dawn, another set with her boyfriend Kevin, and the third, Dawn's Double Dance Party with both Fancy Feet Dawn and Kevin. The stage was battery-operated and had a handle of the side so the doll could move around on the stage.
Competitor Mattel produced Rock Flower dolls in response to Dawn dolls' popularity, but they came nowhere near Dawn doll sales. In 1972, England's Palitoy produced Pippa, another pocket-sized doll who looked shockingly similar to Dawn. Some refer to her as Dawn's British cousin! They produced over 30 different Pippa and friends. Her first three friends were Marie, Tammie, and Britt. To reflect Britain's diverse ethnic population, Pippa later had an Asian friend named Jasmine and an African-American girlfriend, Mandy. More friends were added to the line - Gail (she looks like a small Malibu Barbie!), Emma, Rosemary, Penny and boyfriend Pete. The Pippa line outlived Dawn by seven years.
Dawn had a plethora of other fun play sets too. The most popular set was 1970's Dawn's Fashion Show. Dawn and her friends sashayed down the battery-operated revolving stage. The girls could practice modeling the latest fashions on the runway. Dawn had an aqua Action Car that could do turns. Dawn's Beauty Parlor play set kept Dawn looking her best. Dawn also had a Music Box and the Dawn 'N Me Pocketbook which was a purse with a long gold shoulder chain. If Dawn was inserted correctly, her head peeked out from a sliding window on the front.
The last run of Dawn dolls was in 1972 which introduced two collections - the Majorette Dawn dolls and the Dawn Modeling Agency dolls. The Majorettes included Dawn, Kip and Connie (originally named April). The bodies were made with a set of hard plastic arms that would stay straight and help the doll twirl her glow-in-the-dark baton. Maybe these dolls inspired me to be a Twinkie Twirler back in the day haha!
The other collection that debuted in 1972 were the Dawn Modeling Agency dolls - these are among my favorites. There were five different dolls with unique hairstyles and fancy clothes that oozed glamour. Each model came with an evening bag, jewelry and a plastic portfolio that was color-coordinated to match their outfit. Each portfolio held a strip of 6 black and white photos of the model.
Daphne is a redhead with her hair in a pony with two sausage curls. Denise is a blonde with her hair in a bun on the top of her head. Dinah is a platinum blonde doll with two long braids tied with pink ribbons. Maureen is a side-parted brunette with a curled ponytail on the right side of her head, tied with a gold ribbon. The final Modeling Agency doll is Melanie, a dark brunette with a curled ponytail on the back of her head. I've been able to collect all of the Modeling Agency dolls in excellent condition!
Initially, Dawn dolls were very popular because Topper invested heavily in TV advertising, the dolls were easy for retailers to display, while the low price attracted the consumer. Also, at this time, Barbie sales weren't doing that great. She was suffering from an identity crisis and her quality wasn't as good as earlier years. Think Malibu Barbie vs Twist 'n Turn Barbie!
Sadly, Dawn Dolls were discontinued in 1973. They had a good run for a few years anyway! Dawn's popularity was short-lived because Topper went bankrupt in 1973 and they were not able to innovate such a small doll.
The advent of eBay catapulted Topper Dawn back into the consciousness of the youngest Baby Boomers and the oldest Gen Xers, referred to as Generation Jones (that would be me!). The Gen Jones are born from 1954 to 1967 and became the target market for Dawn dolls.
If you love Dawn and collecting her, there are many groups on Facebook - just search on Topper Dawn Dolls. There is also an annual Dawn Doll Convention! Check out this awesome site, Who is Dawn Anyway, for Dawn doll identifications.
Which were your favorite Dawn Dolls?! Would love to hear from you.