Do you remember World of Love fashion dolls? Hasbro introduced this doll line in 1971 during the Mod Barbie era. Hasbro touted World of Love dolls as "She's what's happening. She's today's American teenager and she's part of the World of Love." These dolls have a hippie vibe and are aptly named for the era - Love, Peace, Soul and Flower! They had a catchy TV commercial where the little girls say they want to be like the Love teenage dolls and rap "I got Love, I got Flower, I got Peace, I got Soul!"
Each doll wears a colorful outfit to match their colorful world. These 9” dolls have rooted hair and eyelashes, a twistable waist and bendable legs. Two new dolls were added to the collection, Music #4420, and a male doll named Adam #4425. Every doll needs her Ken! Or another Barbie. No judgment here. :) Allegedly, Adam was named after one of the doll designer's sons.
Love #4400 is a blonde while Flower #4410 is a redhead. Peace #4405, Soul #4415, Music #4420 and Adam #4425 all don jet black hair. The first issue World of Love dolls came in cardboard boxes with lids. The second issue came in wider cardboard boxes with cellophane around them. All of the Love dolls have “MADE IN HONG KONG” marked on their back and “HASBRO/U.S. PAT PEND” on their lower body.
The Deluxe dolls were introduced in 1972. The dolls didn't change but each came wearing a personal t-shirt with her face imprinted on the front, along with an extra outfit. There's Deluxe Love #4402, Deluxe Peace #4407, Deluxe Flower #4412, Deluxe Soul #4417 and Deluxe Music #4422. Also in 1972, there was a 2nd edition Love doll wearing a different fashion. She remained product #4400. There wasn't a Deluxe version of Adam.
The dolls were also sold in Europe under the name of Miss Matchbox Disco Girls, who also produced Matchbox cars. The Disco Girls are blonde Britt, brunette Tia, redhead Dee and African American Domino along with Tony. He reminds me of Mod Hair Ken, both creepy IMHO!
The Beautiful Hair Bonnie Breck doll promoted Breck shampoo in 1971. Miss Breck is made from the same mold as the Wolrd of Love dolls. Her dress uses the same material as Flower's dress but it's a different prairie style. “2/HONG KONG” is marked on her back and “HASBRO/U.S. PAT PEND” on her lower body.
Hasbro had another line of dolls that debuted in 1972 called Leggy dolls. These long-legged, 10” vinyl dolls include red-haired Kate, brunette Nan, African-American Sue and blonde Jill. They are marked “1972/HASBRO/HONG KONG” on their lower body.
http://www.nrfbfashiondolls.com/store/catalog/index.php?cPath=71&osCsid=q5b5tbfplro7avfn2pmppa0nr1 and http://plaidstallions.com/hasbro/love.html
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